This latest campaign by Dove is making the internet rounds.
I will admit it choked me up a little bit. It is moving. And it is true – we see all our flaws and focus on them while not seeing the whole person that we are.
This message is very valid. I have said before that women will talk and think of themselves in a way that they would never, ever let someone do to a friend or loved one. That has to stop.
There are a few things that I don’t like about the ad. Other people have talked about the lack of racial diversity or screen time for women of color.
I was sort of bothered by the slick marketing aspect of this. Dove couches sales of its *beauty* products in a message that women want to hear so they feel good about buying Dove. Why is it that your loved ones tell you this same message and you don’t believe them, but you do when a corporation tells you? ❓
I was also a bit bothered by this ad put out with its parent company being Unilever – seller of Axe brand body products. The same product with commercials that are pretty sexist and depict women as becoming sex crazed if you use their products. A company that puts out a commercial where a woman is only depicted as a headless torso with large breasts or a bunch of scantily clad young women throwing themselves at a guy. Yuck. Of course, they are marketing to young men – and that is what *they* want to hear to buy products. Again, it’s all about marketing.
Don’t ever think for a minute that a corporation really cares about you.
It’s not always just a matter of what you are being told, but who is telling it to you.